CV Raju, a Padma Shri awardee, has brought immense pride to the Etikoppaka art, a traditional craft form of Andhra Pradesh. Raju, who was born in a small village of Etikoppaka, started his career as a wood carver in 1989, and since then, he has become a prominent artist in the field.
Etikoppaka toys and crafts are made from softwood, and the process of carving and painting them is entirely eco-friendly. The designs of these toys are inspired by nature, and each piece is unique in its way.
Raju has played a vital role in reviving this dying art form by introducing modern techniques and designs while retaining the traditional essence. His work has been featured in various exhibitions and has received many accolades, including the Padma Shri in 2019.
He believes that the Etikoppaka art has the potential to be recognized globally and wants to create more awareness about it. He has trained over 500 artisans and provided them with a means of livelihood by setting up a cooperative society. Raju has also established a museum dedicated to this craft form in his village.
Raju’s dedication and passion for this art form have not only brought recognition to the Etikoppaka toys but have also contributed significantly to the lives of the artisans who depend on it for their livelihoods. His efforts to preserve and promote this traditional craft form are truly commendable and serve as an inspiration for future generations.